• Accessories [177]
• Accomodation who use local produce [157]
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A healthier life direct to your door.

Welcome to Greenlife Direct. We specialise in the sale of natural products and remedies for you and your family including vitamins and minerals, natural health supplements, natural skin care, bath and shower products and organic herbal teas.

Greenlife opened in July 1990 at 55 Fore Street, Totnes, a tiny 200 ft² shop (now owned by the Jewellers, Stoned of Totnes). Initially it was a would-be Body Shop with a small section of wholefoods and supplements. The main thrust was to encourage more 'green' shopping: recycled, fair trade items, organic clothes, and so forth. After all, there were already two busy health food shops in Totnes and every other grocer in town, seeing the local trend, had already put in a shelf or two of rice cakes and soya milk.

However by September 1990 the country had plunged, seemingly overnight, into recession. As if that was not enough, in the same month, a disastrous fire of the East Gate Arch left the street covered in rubble. As the area outside our entrance remained virtually closed for the next few months, the fate of our fledgling shop seemed sealed. By January 1991 our partner, Martin, was ready to throw in the towel. "It's never going to work", he predicted gloomily, "We'll have to try and sell up." Greenlife had already begun life twelve years earlier in 1978, in leafy Surrey. Mike, my husband, decided to start a wholefoods co-operative in the basement of our old Victorian house, and although it didn't last even a year, it gave him a taste for 'the business'. Eight years later, in 1986, we found ourselves co-owners of a complementary therapy training centre in Devon. Mike converted a large walk-in larder into his premises. As more and more people attended courses, so the product range increased. Every day found Mike bagging up lentils and dried fruit whilst chatting to visiting customers about the virtues of various stock. What he managed to squeeze into (what must have been) the smallest shop in England! Everyone commented on it, particularly on its wonderful smell! So here we were at the dawn of 1991, a very bleak January. Who was going to buy an unsuccessful 'green' shop, with a lease that had become worthless overnight? We had no choice but to soldier on. Weeks went by when we could barely cover costs; we worked for a pittance and had to supplement our income in other ways. Each time our partner came into the shop, his face grew greyer as he feared inevitable ruin. We realised that many of our products were not at the top of people's shopping lists. If we were to survive we had to do some serious pruning and rethinking. One thing was for sure, even in hard times people still had to eat. That meant we would now be competing more than ever with other health food shops, and we had to decide what to concentrate on to make it work:

1) Creating a good atmosphere by remaining as buoyant as possible.

2) Making our window as inviting and eye catching as possible.

3) Making customers feel welcome by being cheerful and helpful.

4) Spending time with and really listening to customers.

5) Attempting to meet everyone's needs no matter how difficult it might be to locate unusual products.

6) Learning as much as possible about our products, especially the supplements and remedies.

7) Tasting and using all our products ourselves.

8) Providing first class goods and services.

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Contact Information

Tel: 01803 866738
Mobile:
Fax:
Skype:
E-Mail: enquiries@greenlife.co.uk
Website: www.greenlife.co.uk
Address: Greenlife
11-13 Fore Street
Totnes
Devon
TQ9 5DA
United Kingdom

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