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Artisan bakery founded in 2000.

Isidora Popovic set up Popina in 2000 after graduating from a Contemporary Art course at Goldsmiths College in London.

From the very beginning the Popina ethos was based around the idea of 'supercreativity'. Isidora passionately believes that through its inspired and unexpected combinations of ingredients Popina can continue to deliver the most thrilling gastronomic experience. At Popina we are dedicated to creating extraordinary products that can be appreciated with all the senses, so quality is the absolute paramount. We use the freshest, natural, seasonal ingredients sourced locally whenever possible. We are driven by generosity and imagination. Our creativity follows no rules, only one principle: authentic, original food.

In 2001 Isidora opened the first Popina market stall in the famous Portabello Road in Notting Hill, London, offering unique, hand made treats such as Ginger and Caramelised Chilli biscuits, hand sliced Vintage Cheddar and Chives Crackers and wafer thin Fig, Apricot and Pistachio Biscotti. Selling from a market stall allowed Isidora to talk directly to her customers, gathering valuable personal impressions, which further inspired her and led to the creation of the current Popina range. Since then Popina has established contacts with some of London's most prestigious food buyers. Today you can find Popina product in the fresh bakery departments of UK's finest food halls and delis as well as from Popina Farmers' Market stalls across London and on our webshop.

All our products are made daily from scratch. The ingredients we use are sourced for their quality from the UK and around the world. Organic stone ground English flour, English free range and organic eggs, organic British butter and organic raw cane sugar are components that in various combinations comprise the basis of all Popina creations. These simple elements are the very essence our Award winning range of hand made sweet and savoury tarts, biscuits, crackers and brownies.

Popina's unique savoury tart recipe combine indulgent and healthy eating in each one of its incarnations. Unlike the traditional short crust, the Popina tart casing is made with organic flour, virgin olive oil and parsley so it's much thinner and lighter and bursting with fillings.

As well as building our own brand we create, develop and manufacture product for a number of UK's leading niche brands that share our ethos. Together we aim to raise standards of food production and cultivate food quality awareness across Britain.

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Contact Information

Tel: 020 3212 0110
Mobile:
Fax: 020 3212 0112
Skype:
E-Mail: info@popina.co.uk
Website: www.popina.co.uk
Address: Unit 5
Greenlea Park
Prince George's Road
London
SW19 2JD
United Kingdom

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