Melbury & Appleton


We are a small independent delicatessen and grocer that aims to be a one-stop shop for both essential and hard to find ingredients for the home cook, as well as provide you with a wide range of other yummy food, from everyday essentials to life's little
We are a small family-owned independent deli & grocer that opened in Muswell Hill in north London in 2005. We aim to be a one-stop shop for every day essentials and hard-to-find ingredients, so you will find our small shop literally crammed full.
We pride ourselves on charging sensible prices as we believe that good food should be accessible to everyone whatever their budget. It's a shame that the effective marketing skills of the supermarkets so often convince people that the supermarkets are always the low cost option - look in most of the independent shops in Muswell Hill and you'll find that just isn't the case! Most of the products we sell can't be found in the supermarkets but for those products we have in common, our customers are regularly shocked to find we are cheaper (supermarkets do have to subsidise those £1 chickens somehow after all!).
We also pride ourselves on our old-fashioned, attentive and friendly customer service - do let us know if you ever find that this isn't the case.
We have two main criteria when selecting our products: the quality must be first-rate and they must taste delicious whether they are organic or not.
If a product is organic we view it is as a bonus, not a necessity. To be honest we often find organic food fails to make the grade when it comes to taste or is surprising full of unnecessary additives that aren't in other great-tasting non-organic equivalents. Plus provenance is very important to us - we would always rather work closely with a small producer that we know and trust than rely on some undefined organic standard from the other side of the world.
Fairtrade? Most of the products we sell are produced in Britain or elsewhere in the EU, so couldn't be fairtrade. For those products where it is relevant: we sell fairtrade chocolate, coffee, cocoa and drinking chocolate. We do however believe in trading fairly with all of our small producers - particularly those in this country who struggle to make a living. As with most things in life, you get what you pay for, so if you want top quality, fantastically flavoured food we believe we should pay the producer appropriately for their time, expertise and passion for their goods.
Contact Information
Tel: 020 8442 0558
Mobile:
Fax:
Skype:
E-Mail: info@melburyandappleton.com
Website: www.melburyandappleton.co.uk
Address: 271 Muswell Hill Broadway
Muswell Hill
London
City of London
N10 1DE
United Kingdom
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